NutriFilter acts as a virtual nutritionist, reading product labels and highlighting items that fit a shopper's specific health and nutrition needs from categories like Gluten-free to low-sodium. With the introduction of the Healthy Ideas labeling plan, Peapod shoppers can quickly identify foods that have less fat, saturated fat, cholesterol and sodium. Healthy Ideas items are also guaranteed to be a good source of at least one nutrient, including protein, fiber, vitamins A or C, or the minerals calcium or iron.
"We know families want to make healthier food choices, but don't always have the time to read complicated labels and research what products are best," said Paulette Thompson, health and wellness manager at Stop & Shop and Giant Food. "By selecting NutriFilter's Healthy Ideas plan, Peapod shoppers can easily and quickly find the most nutritious products throughout the online store. Plus, since Peapod shoppers are filling their grocery baskets from the comfort of their home or office, there's less temptation for impulse and snack purchases like unhealthy candy and snacks found in the check-out aisle."
Parents and teachers will find that NutriFilter can be an invaluable tool in educating children on healthy eating habits. According to the Center of Disease Control and Prevention Magazine, most young people are not following recommendations set forth in the Dietary Guidelines for Americans. Of U.S. youth ages 6-19, 67% exceed dietary guideline recommendations for fat intake and 72% exceed recommendations for saturated fat intake. By engaging children in the Peapod shopping experience, parents and teachers can use NutriFilter as a tool to educate children on the nutritional values they should look for when picking a meal or snack. It is also a handy tool for adults and children who must choose foods carefully because of allergies and dietary restrictions.
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