Hormel Foods Corporation; New Grocery Shopping Guide Helps Families Navigate Supermarket and Make Smarter Choices

It's official -- eating more natural, nutritious food is in; spending too much money on food is out. In fact, a recent survey* by the makers of Hormel (R) Natural Choice (R) meats reveals nearly two in five (39 percent) Americans say their main focus is on buying healthy, well-balanced meals for themselves and their families. However, nearly three in four (74 percent) Americans feel the need to cut back on purchasing certain food items, such as all-natural foods and fresh produce, in order to save money. Families are faced with keeping an eye on their spending while still staying true to the values they have come to expect in the food they buy, such as simplicity, wholesomeness and healthfulness (see also Hormel Foods Corporation).

To help families balance their desire to eat well while watching their wallet, the makers of the Hormel (R) Natural Choice (R) line of 100 percent natural meats have teamed up with Registered Dietitian Patricia M. Bannan to create the "Shop Smart, Live Well: Value Without Compromise" guide to help shoppers navigate the often confusing supermarket to find healthful and high-quality foods that don't break the bank.

"Grocery shopping can be a real challenge when you're trying to buy wholesome foods for a good value," said Registered Dietitian Patricia M. Bannan. "But it's easy to find nutritious, great tasting and, above all, affordable products once you know where to look and how to save. Our new Hormel (R) Natural Choice (R) "Shop Smart, Live Well" guide helps families do just that by teaching them how to sharpen and smarten their grocery shopping game."

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