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2009-07-01T08:45:00.001-07:00

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'I LIKE SUNDAYS BEST'

2009-06-03T09:14:00.000-07:00

Tip a hat to Brad Paisley: He just won three CMT Awards, scored his 14th No. 1 country hit with "Then"--and welcomed second son Jasper Warren in April. (Paisley and his actress wife, Kimberly, 37, also have a 2-year-old son, Huck.) Before touring for his American Saturday Night album, out June 30, Paisley, 36, went through our reader mail with PEOPLE's Kay West, dishing on diapers, pranks and T.J. Hooker.

Brad, you're a practical joker. What is the best joke you've pulled off?

CHERYL Melbourne, Fla.

Back in 2001 we were opening for Lone Star on the George Strait tour. We threw golf balls at them while they performed; they'd get us with squirt guns. So at the end of our set for the last show, we played "Amazed," Lone Star's signature hit. That's a great prank--but it only works if you're opening.

Do you talk to William Shatner?

CHELSEA STRASSER U.S. Air Force

Yes, I do [regularly]. I have a huge autographed photo of him as T.J. Hooker on my bus. It's like you walk on and say, "Hey, Bill."

Will you take your boys fishing?

ELIZABETH Riverdale, Ga.

I already have. We have a pond, and Huck wanted to try, so we got a pole and a worm. His very first cast, he got a two-pounder! I had to pull it in.

Rank these: diaper duty, grocery shopping or doing dishes.

ELLEN VIRDEN Ellicott City, Md.

Grocery shopping is first. Huck and I just went. [He stood up] in the cart like a Jaguar hood ornament. Diapers and dishes are equally bad.

If you could be any female country star, who would you be and why?

AMY JO BUCKRIDGE Sterling, Colo.

Without a doubt, Taylor Swift. I'd get to do this all over again, except I'd be 19, extremely talented and a brilliant songwriter. At her age, I was lucky to pass classes. My parents gave me an Exxon credit card, so I got all my groceries there. I ate a lot of Doritos and ramen.

What do you enjoy doing most with your family?

JUSTINE APODACA Albuquerque, N.Mex.

I like Sundays best. We start by cooking bacon and pancakes. It's not the healthiest, but we love it.

You seem to be a real no-fuss, cowboy kind of guy. Have you ever done anything metrosexual?

CRISTINA CUESTAS Dallas, Texas

I've never had a manicure. I don't know if it's good for guitarists. As for my brows, there's always a point when a makeup artist cocks her head like a dog puzzling a situation and is fixin' to say, "Can I just do that area between your brows?" That's fine. It gets pretty bad up there.

U.S. Department of Justice; Justice Department Intervenes in Americans With Disabilities Act Lawsuit Against Transportation Provider

2009-06-03T09:12:00.001-07:00

The Justice Department announced that it has moved to intervene in a lawsuit filed in federal court in Jackson, Miss., challenging inaccessibility in Jackson's public transportation system. The pending lawsuit, filed by 11 residents of Jackson with disabilities and two non-profit organizations that work on behalf of people with disabilities, alleges violations of the Americans with Disabilities Act and the Rehabilitation Act of 1973 (ADA) (see also U.S. Department of Justice).

The Department's complaint alleges that the city of Jackson has failed to maintain, promptly repair and keep in operative condition the wheelchair lifts of the city's fixed route bus system, known as JATRAN; has failed to adequately train personnel to properly assist passengers with disabilities; has failed to provide the required level of service to passengers of Handilift, the ADA complementary paratransit service; and has otherwise denied individuals with disabilities benefits to which they are entitled under the law.

"Accessible public transportation is vital to people with disabilities so that they can fully participate in their community," said Loretta King, Acting Assistant Attorney General for the Civil Rights Division. "Failing to provide required accessibility discriminates against persons with disabilities. Eradicating such discrimination and ensuring the full accessibility that the law requires is one of the Civil Rights Division's highest priorities."

The Department's complaint details allegations of injury caused by inaccessible public transportation in Jackson. The factual allegations in the Department's filing include frequent instances where individuals who use wheelchairs are forced to wait while multiple JATRAN buses with inoperable lifts pass them by, often leaving them stranded as they attempted to get to work, to medical appointments and to numerous other essential destinations such as grocery shopping. The government further alleges that the availability of Handilift service to ADA paratransit eligible persons is significantly limited by capacity constraints, including failure to provide next-day service, failure to plan to meet the demand for paratransit services, a substantial numbers of trip denials, significantly untimely pickups and limitations to telephone reservation capacity.

The Americans with Disabilities Act, the Rehabilitation Act of 1973, and their implementing regulations detail the requirements with which fixed-route and complementary paratransit public transportation systems must comply.

"The decision of the Department to intervene in this matter indicates our commitment to protect the rights of all Americans and advance the ability of every individual to fully participate in society," said Stan Harris, Acting U.S. Attorney for the Southern District of Mississippi.

The decision to seek to intervene in the lawsuit reflects the Civil Rights Division's ongoing commitment to actively enforce federal disability discrimination laws.

Hormel Foods Corporation; New Grocery Shopping Guide Helps Families Navigate Supermarket and Make Smarter Choices

2009-06-03T09:12:00.000-07:00

It's official -- eating more natural, nutritious food is in; spending too much money on food is out. In fact, a recent survey* by the makers of Hormel (R) Natural Choice (R) meats reveals nearly two in five (39 percent) Americans say their main focus is on buying healthy, well-balanced meals for themselves and their families. However, nearly three in four (74 percent) Americans feel the need to cut back on purchasing certain food items, such as all-natural foods and fresh produce, in order to save money. Families are faced with keeping an eye on their spending while still staying true to the values they have come to expect in the food they buy, such as simplicity, wholesomeness and healthfulness (see also Hormel Foods Corporation).

To help families balance their desire to eat well while watching their wallet, the makers of the Hormel (R) Natural Choice (R) line of 100 percent natural meats have teamed up with Registered Dietitian Patricia M. Bannan to create the "Shop Smart, Live Well: Value Without Compromise" guide to help shoppers navigate the often confusing supermarket to find healthful and high-quality foods that don't break the bank.

"Grocery shopping can be a real challenge when you're trying to buy wholesome foods for a good value," said Registered Dietitian Patricia M. Bannan. "But it's easy to find nutritious, great tasting and, above all, affordable products once you know where to look and how to save. Our new Hormel (R) Natural Choice (R) "Shop Smart, Live Well" guide helps families do just that by teaching them how to sharpen and smarten their grocery shopping game."

PRESERVING CANADIAN EXCEPTIONALISM AN EDUCATOR'S CONTEXT

2009-06-03T09:08:00.000-07:00

AS AN EDUCATOR in the later stages of my career, I have for more than five years had the opportunity to practice my profession in British Columbia. This change of venue follows three decades as a teacher, professor, and administrator in the United States. Although 1 have lived and worked a number of times in overseas' assignments, this was my first experience as an alien in an English-speaking country. The opportunity to closely observe the relative functioning of two societies with respect to education and without a language barrier has been extremely informative.

My reflections have been given urgency by the drama of the Bush years in America, particularly due to that administration's policy on education, No Child Left Behind. This legislation caused what 1 perceived as the loss of rightful autonomy for professionals in the field and motivated me to become an 'educator refugee' in Canada. Recruitingyoung Americans into teaching in an NCLB world was not a job that 1 was willing to do. So, in coming to Simon Fraser University, 1 was in a state of hyper-attentiveness to the confluence of politics and culture that threatened to redefine my profession. Terms such as 'deregulation', 'decredentialing', and 'neoliberalism' are associated with those movements and they extend to fields beyond education, as we now are painfully aware each time we read the financial news.

Friends and colleagues tell me at times that my responses to the landscape of education here in British Columbia are too influenced by my experiences in the United States. In so many words they say, "It can't happen here." They suggest that infringements on the profession - such as school rankings published by Canwest newspapers in cooperation with The Fraser Institute - are minor. They tell me that public, resolute responses to such abuses are disproportionate to the significance of these acts. 1 am not assuaged by this confident talk. During my career 1 have seen the United States move from a grass roots and often progressive posture in education to centralized control for illiberal purposes. Along the way, educators have increasingly been marginalized in their own profession. The best of school districts in enlightened states have been forced into triage practices developed in backward states. The strong have emulated the weak in practices such as teacher testing and high stakes examinations. The advanced have modeled the marginal, and many sound practices - often with local roots - have been suppressed. STARS, Nebraska's local assessment program, is an outstanding example of progress and reform denied. The attempted federal suppression of Reading Recovery funding is another.

Yet my hope is that Canada does have a different, unyielding character, often described as 'liberal', 'multicultural', 'social democratic', or 'European'. Future education policy may beone litmus test for this difference. 1 say this because for every voice that says Canada differs, there is one that says, "American trends eventually come here," Ontario pollster and author Michael Adams' research leads him to claim, "...the two countries that share so much are in fact headed in two significantly different trajectories in terms of the basic socio-cultural values that motivate their populations."1 It should be noted, though, that this Canada/ U.S. variance is on a continuum; it is not black and white. Politically, it takes only a few percentage points of voters in either country to tilt an election in the opposite directions.

And so we are left with the question: "Will Canada sustain the societal differences that allow innovative, comprehensive, and locally-informed public education to prosper?" The question invites us to move beyond education to look at the underpinnings of the larger societies.

HUMAN DEVELOPMENT AS A FRAME

In this task, the academic tools available to me are classic and contemporary writers such as Rousseau, Dewey, Jung, Piaget, Erikson, and their interpreters. Drawing on these sources to interpret our two countries, I see narratives of human development played out on two societal stages. In other words, one can extrapolate from the field of lifespan developmental psychology to identify the norms of a society. Or to contrast two societies.

One key aspect of these pathways of maturation is the adaptation of the individual to the challenges of living among others. To use Piagetian language, an individual experiencing the give and take of the world, and responding to dilemmas that such new experience brings, makes this adaptation. The process is motivated by an innate drive toward psychological equilibrium - a process that seems simple in the abstract. Rousseau described it in Emile as "learning from the discipline of natural consequences."2 Dewey designed his "problem method" around it. The concept inspires some of our best pedagogy.

In practice, however, this method of instruction is fraught with challenge since natural consequences do not automatically lead to productive student reactions. Erikson described the problem in Childhood and Society: "The strength acquired at any stage is tested by the necessity to transcend it in such a way that the individual can take chances in the next stage with what was most vulnerably precious in the previous one."3 In other words, even if the worldly context in which we find ourselves introduces an appropriate challenge, our prior disposition may tempt us to hunker down in denial and stasis, rather than to adapt. When events invite us to understand changes in society, we feel Erikson' s tug of egoistic anxiety and resistance. In the United States, resistance has become the norm. Politically, this is the impulse Obama decried in his celebrated observation, "They cling to guns or religion or antipathy to people who aren't like them." It is also the impulse that Harper played to when he abandoned the principle of diminished culpability for youth and said, "When all is said and done, 'soft on crime' doesn't work. We are determined to crack down on crime, whether it is by youth or anybody else."4 This strategy clearly damaged his party, especially in Quebec,

Leaving societal interpretations and returning to the individual, clearly the guidance of trusted others, such as teachers, makes a difference in how we respond to challenges - whether by denial or by adaptation. Piaget describes how we stray from the course of development. When asked whether "school situations could lead a child to accommodate wrongly - that is, to change his ideas on the wrong basis," he replied: "...This is a big danger of school - false accommodation which satisfies a child because it agrees with a verbal formula he has been given. This is a false equilibrium which satisfies a child by accommodating to words - to authority and not to objects as they present themselves to him."5

Here we have what may be the heart of the divergence of our North American societies: the role of words and authority, as opposed to reason and experience, in guiding accommodation of individuals to their natural environment and their changing social order. An example might be a sectarian science lesson in which creationism/intelligent design is authoritatively provided as the explanation for life. The words may be based on authority (Genesis), or they may be based on reason (Darwin). They may be received uncritically, or evaluated by experiment or analysis. That difference may help explain why Canada and the United States differ as they do. How deeply set in society's soil are the foundations of reason? Does authority or reason ultimately hold sway in the classroom?

EDUCATING VOTERS

What pushes one society toward authority and another toward reason? What societal influences lead individuals to develop - or fail to develop - critical thinking skills?

One answer may be the role of marketing, advertising, and public relations. During the past fifty years in the United States, politics has become the object of the same powerful psychological machinery of promotion that has driven commerce for the last century. Most notably, identity politics has shaped, to a remarkable degree, the results of recent elections. Voting in America has, for many, become an exercise in self-validation and identity formation rather than one of applying the power of citizens to direct the course of their government. One of the victims of this shift has been the concept of 'the common good' and education policy aimed at promoting it.

Canada, too, has been subject to the influence of marketing and public relations, although there is reason to believe their effects have been weaker. Evidence for this claim includes less individual and federal debt, as well as resistance to the 'politics of personal destruction' via television advertising and robo-calls. The popular negative reaction to the 1993 Chrétien attack ad by the Progressive Conservatives would be a case in point.

Who benefits from this misdirection of the voting public toward egocentric, antisocial purposes? Most likely, those who fund the mass media advertising that has so dominated modern political campaigns. In his book and documentary, The Corporation, Joel Ba kan responds in this way: "Increasingly, corporations dictate the decisions of their supposed overseers in government and control domains of society once firmly embedded within the public sphere,"6 We might amplify his analysis to say that groups and individuals who stand to gain materially from their control of politics are wielding a massive tool in seeking power and wealth for themselves. The erosion of concepts such as 'the public sphere', community, and the common good is an inevitable outcome in societies where these marketing forces are allowed to hijack the political process.

Returning to our developmental analysis, my claim is that, through use of artful advertising and partisan mass media programming, monied interests manipulate voting so that it is a 'feel good' exercise rather than an act of prudent and selfless citizenship. These interests accomplish their purpose by introducing a steady stream of words and images that play to people's identifications rather than to their reason. That is, voters are invited to affirm their sense of self by supporting a political party or candidate. The relevant grounds for voting are not a rational analysis of individual or national interest, but the short-term gratification Piaget spoke of as a primitive response. In his words, "Considered in its social aspect, this distorting assimilation consists, as we have seen, in a sort of egocentrism of thought so that thought, still unsubmissive to the norms of intellectual reciprocity and logic, seeks satisfaction rather than truth and transforms reality into a function of personal affectivity."7

How, specifically, does this transformation occur? Language and images create a locus for voter identification in a political party. Voters are driven by race, as in the Willie Horton ad and in the South Carolina telephone campaign of 2000 alleging John McCain's 'black baby'. They are driven by gender and affectional preference, as with ballot initiatives aimed at banning gay marriage. 'Liberal', a term upon which North American democracy was founded, is converted into an epithet. Secular government, another foundation of North American government, is boldly elbowed aside by appeals to a narrow brand of Christianity. Sadly, while Canada hears voices like Bakan and Naomi Klein,8 the American left raises few effective protests, recalling lines that are becoming cliché through their frequent, but apt, citation:

The best lack all conviction, while the worst

Are full of passionate intensity.9

Additionally, religious feeling, a powerful subjective and tribal experience, has become confounded with the law, which aspires to universality and objectivity. Faith is displacing reason in the conduct of civil affairs in the United States, and religion is distorted by being pushed away from universal moral principles toward a role as shill for war and materialism. Karen Armstrong explains that compassion is the paramount value of great religions, but "Compassion is not a popular virtue, because it demands the laying aside of the ego that we identify with our deepest self; so people often prefer being right to being compassionate."10

Our mythology - in both Canada and the United States - asserts that voting should be employed to create national and individual advancement. Politics in the United States has instead been converted for many into a vehicle for deceiving voters into acting against patriotism or enlightened self-interest. This is accomplished by flattering their baser instincts, such as greed, and providing short-term ego-gratification. The mantra of tax reduction is the codeword for greed, while the disparagement of the other whether gay, dark, foreign, or liberal - is a vehicle for inflating the voter's ego. This ego-gratification is the 'personal affectivity' of which Piaget spoke. In contrast, Canada's multilingual and multicultural commitments create significant resistance to this divisive approach, tilting it instead toward the mature alternative of compassion for and understanding of the other on the path to one's own self-realization.

PRESERVING THE DIFFERENCE TKROUGH EDUCATION

If Canada is to follow the path of mature adaptation rather than the primitive responses of ego-gratification, its educators should recognize several factors.

Civility in mass media is a value worth preserving. Calling out incivility is a constructive act each listener and reader can practice. On these grounds, the reluctance of Canada to admit Fox News into its cable systems was justified. We are pliant beings, affected by our environment and influenced by the narratives we hear and see. Public shaming may be preferable to censorship, and it is a response best delivered by independent citizens and their organizations, including the professional organizations of educators. Advertising content in mass media matters, too, as do other repetitive messages imprinted on the public by constant repetition. They should be critiqued, and such media awareness should be part of our curricula. There is value in non-commercial media alternatives, particularly on television, and these should be deliberately fostered.

Canada's sense of community contrasts with an unenightened, self-destructive brand of individualism in the United States. For me it has been moving to observe the outflow of concern and material aid from the people of British Columbia in the face of human suffering here or elsewhere. The immediate deployment of Vancouver's Urban Search and Rescue Team to Louisiana in the face of Katrina was one of many expressions of compassion for the suffering of others that Canadians have demonstrated. Peacekeeping, propagating democracy, challenging HIV/AIDS, and environmentalism are other endeavors the nation undertakes. On a professional level, the support and confidence expressed by the citizens of B.C. during the British Columbia Teachers' Federation (BCTF) job action of 2005 was a heartening expression of solidarity with their teachers.

There is magical thinking and there is critical thinking, and Canada tilts more toward the latter than does the United States. For example, slogans are not arguments and bon mots make for laughs but not policy. Canada's political discourse has not thus far been reduced to catch phrases and put-downs such as 'compassionate conservative'; There you go again'; or 'Drill, baby, drill'. Nor are Canadians as prone accepting labels as substitutes for truly defining and evaluating programs. "Death tax', 'socialized medicine', 'ownership society', 'free market', 'the Clean Air Act', the Healthy Forests Initiative', or, indeed, 'No Child Left Behind', represent the apotheosis of the 'words that work' communication philosophy of Frank Luntz.11 In Canada such sloganeering and labeling is normally followed by a pregnant pause, during which the audience awaits an explanation of the argument. In the United States, too often the label is the Orwellian argument.

Our educational practices in Canada deserve some credit for this difference in people's quality of cognition. Discipline in thought and argument are the result of challenging interactions, particularly in school settings where the curriculum is designed to elicit such development. Other contributing factors include the quality of the teacher's critical thinking, his or her perseverance in pressing analyses forward, an interactive and individualized classroom environment, and the habit of carefully listening to and accounting for the challenges of others. This last trait is one Americans notice in Canada: audiences here listen attentively and in silence. They show a striking openness to the words of the other that embodies a commitment to learning, even at the expense of some egoistic discomfort. Short-term pain for the ego can introduce long term gain for the self - the self being our higher order personality, called in spiritual terms the soul.

America, while demonizing the term 'liberal', has lost touch with the central message of liberalism - that human beings are perfectible through education and other salutary experiences. In place of a commitment to the elevation of all members of the society, average Americans have been led to believe that fulfillment comes to a lucky few through material acquisition or in the afterlife, through exclusionary creeds. Play the lottery or be 'born again'. To serve their own narrow purposes, clever powerbrokers have kept enough of the voting public mired in such views to make those attitudes self-fulfilling. If they are allowed to take permanent root, there will not be enough of the world's goods for all, nor will there be the national unity or sense of community required to protect the vulnerable,

Faith in a flawed worldview, sold by methods that trigger emotional and unconscious responses, limits individual and societal maturation. One way to understand the difference between the two vast North American neighbors is to focus on the ways individual self-realization is defined and promoted in the two countries. In one, a flawed message is propagated for purposes of self-interest by the few. In the other a more communitarian vision still prevails and serves as a bond among average people and a vehicle for their political influence. By a slender thread, a non-commercial narrative holds sway in Canada and defines a set of values that protect the mass of citizens. Our teachers are vital to the telling of this story. If we are fortunate, the slender thread will hold and strengthen, and Canada's worldview will spread across North America.

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Peapod; Peapod Expands NutriFilter Shopping Tool With Healthy Ideas Program

2009-06-01T20:37:00.001-07:00

Continuing its tradition of providing innovative online grocery shopping services, Peapod has expanded its NutriFilter sorting feature to include a category for Healthy Ideas, the in-store nutritional labeling program recently launched at sister companies, Stop & Shop and Giant Food. Customers can now easily find the most nutritious foods whether they are shopping at their local store or online at Peapod (see also Peapod).

NutriFilter acts as a virtual nutritionist, reading product labels and highlighting items that fit a shopper's specific health and nutrition needs from categories like Gluten-free to low-sodium. With the introduction of the Healthy Ideas labeling plan, Peapod shoppers can quickly identify foods that have less fat, saturated fat, cholesterol and sodium. Healthy Ideas items are also guaranteed to be a good source of at least one nutrient, including protein, fiber, vitamins A or C, or the minerals calcium or iron.

"We know families want to make healthier food choices, but don't always have the time to read complicated labels and research what products are best," said Paulette Thompson, health and wellness manager at Stop & Shop and Giant Food. "By selecting NutriFilter's Healthy Ideas plan, Peapod shoppers can easily and quickly find the most nutritious products throughout the online store. Plus, since Peapod shoppers are filling their grocery baskets from the comfort of their home or office, there's less temptation for impulse and snack purchases like unhealthy candy and snacks found in the check-out aisle."

Parents and teachers will find that NutriFilter can be an invaluable tool in educating children on healthy eating habits. According to the Center of Disease Control and Prevention Magazine, most young people are not following recommendations set forth in the Dietary Guidelines for Americans. Of U.S. youth ages 6-19, 67% exceed dietary guideline recommendations for fat intake and 72% exceed recommendations for saturated fat intake. By engaging children in the Peapod shopping experience, parents and teachers can use NutriFilter as a tool to educate children on the nutritional values they should look for when picking a meal or snack. It is also a handy tool for adults and children who must choose foods carefully because of allergies and dietary restrictions.

Mad Man; Brand genius Peter Arnell says one design flub won't tarnish his rep. Rivals aren't so sure.

2009-06-01T20:37:00.000-07:00

It's a gray Wednesday morning and I'm chasing Peter Arnell through the streets of midtown Manhattan. We're supposed to be going for a walk. But Arnell doesn't walk. He dashes-from Brioni, which does his tailoring, to Hatsuhana, his favorite sushi restaurant, to the Seagram building, where he offers me an impromptu lecture about the building's architect, Ludwig Mies van der Rohe. Arnell wears a gray Tom Ford suit and his trademark Corbusier-style eyeglasses. He puffs on a Zino Platinum cigar-a brand he helped create-and talks to just about everyone. Rounding a corner, he spots a bagel vendor who's selling Tropicana orange juice. He rushes over, picks up a carton and asks the vendor what he thinks of the new packaging. "I designed this," Arnell says. "How's it selling? Is it doing well?" The vendor raves about the new design. "You see that?" Arnell says as we're walking away. "That guy loves it. Why can't he have a freaking blog, right?"

Actually, the word Arnell uses is not "freaking," and he's using it a lot. Last year his "brand architecture" company, the Arnell Group, won a contract from PepsiCo to redesign the Pepsi logo and create new packaging for Tropicana, a PepsiCo brand. The new Pepsi logo drew mixed reactions. But the Tropicana boxes, which debuted in January, drove people nuts. Customers said the box was so different that they couldn't find Tropicana on the shelf anymore. They missed the familiar orange-with-a-straw picture. The blogosphere lit up with criticism. One blogger called Arnell "the Bernie Madoff of brands." People started comparing the situation to the 1985 New Coke disaster. In February, Tropicana announced it would revert to the old packaging.

That fiasco will cost Tropicana some money, but it could do even more damage to Arnell, who's been called one of the great brand impresarios of our age. "Peter is an artist-he's a genius," says Steve Stoute, a former partner at Arnell's firm who now runs a rival branding firm. "The characters on 'Mad Men' have nothing on Peter Arnell-they're not even close." Over the past two decades his agency has done high-profile work for clients like Samsung, Banana Republic, McDonald's, Home Depot and Pfizer. That iconic ad for Donna Karan's DKNY line, with the giant letters and the black-and-white photographs of New York? That's Arnell.

Yet despite his achievements, some rivals dismiss Arnell as a pompous, pretentious, phony intellectual-a fraud, basically. That criticism seemed on target when, in the midst of the Tropicana controversy, someone leaked a 27-page memo Arnell wrote for PepsiCo crammed with so much pseudo-intellectual claptrap-references to the Mona Lisa, the Parthenon, the golden ratio, the relativity of space and time, magnetic fields, "perimeter oscillations" of the Pepsi logo, the "gravitational pull" of a can of Pepsi on a supermarket shelf, the rate of expansion of the universe-that some thought it might be a hoax. It wasn't. In the small and catty world of advertising and design, Arnell's stumble has been cause for celebration. The schadenfreude on Madison Avenue hangs so thick you can practically taste it.

Still, even people who don't like Arnell (and there are many) will admit, grudgingly, that he is a terrific salesman-the name P. T. Barnum gets mentioned-and that he has done some wonderful work. Arnell shoots his own photographs and directs his own TV commercials. He designs logos. He designs stores. He helped revamp the Fontainebleau hotel in Miami and is helping design the $3 billion Fontainebleau resort in Las Vegas.

But in fact Arnell's greatest invention may be himself. Over the years Arnell, 50, has turned himself into a powerhouse brand, wrapping himself in myth and packaging his personal narrative with the same flair he brings to a Super Bowl ad. The remarkable story of Peter Arnell is one of a bright kid from Brooklyn who starts out with little more than a high-school diploma and a huge dose of chutzpah, talks his way into the advertising business and ends up becoming a huge success, with a stunning Manhattan office and a mansion on an estate in suburban Katonah, N.Y. Wherever he goes, he is trailed by smartly dressed junior executives who carry his canvas bags and write down everything he says in meetings.

Right now, however, this nearly perfect life is being marred by that freaking juice box. Arnell claims it doesn't bother him. But when you spend some time around him, you quickly realize that (a) he's extremely insecure, (b) he knows this mess has damaged him and (c) he wants to move past this as quickly as possible. That's probably why he agreed to let me spend two days following him around. He'll address Tropicana, then bury it with a blizzard of information about everything else he's working on. Smart marketing, no?

We meet for breakfast at Sant Ambroeus, a restaurant on the Upper East Side. Arnell talks. And talks. And talks. About his grandfather, his childhood, his work with the Special Olympics and his work with the 9/11 tribute center. He talks about Caravaggio, and Haydn, and Mozart. He talks about losing 250 pounds, going from 407 to 152 pounds in 30 months by eating the exact same food every day-carrots, cucumber slices and steamed cauliflower, dipped in mustard and sesame seeds.

There's a quick stop at a video-editing studio, where Arnell tinkers with the color of Kyra Sedgwick's hair in an upcoming Tropicana commercial. Then we hit the streets on foot. Outside Federal Hall, Arnell stops to chat with a busker. As he does this, another man approaches the busker. Arnell asks the man if he's a tourist. The man says no, he lives in the West Village and works in advertising. Arnell introduces himself. "Oh, my gosh!" the guy says, then gushes about how much he loves the new Tropicana packaging. Arnell swears this is not a setup. But who knows what's real and what's stagecraft? The entire day is a form of theater, with Arnell in the lead role and his underlings serving as supporting cast.

Arnell's wife, Sara, works at the agency as its "chief strategy officer." Arnell says she has told him to tone down his swearing when he's with me. Nevertheless, he swears constantly. "I'm a street rat from Brooklyn," he says, by way of explanation. The Arnells have three children. He collects toy soldiers and model spaceships and antique eyewear. He owns 1,600 pairs of eyeglasses, all fitted with his prescription. "Have you seen his house? It's a museum," says Martha Stewart, a friend and neighbor. Having done advertising work for the New York Fire Department, he's managed to get a fire-department badge and radio, and has outfitted his Jeep Commander with flashing lights. Two former business associates, who requested anonymity to avoid damaging their relationship with Arnell, say Arnell carried a handgun in an ankle holster. (Arnell acknowledges only having a gun permit and says stories of him carrying it at work are "inaccurate.") He also carries a Sony digital camera, and he snaps pictures constantly-75,000 in the past 12 months. An assistant uploads and catalogs them. Arnell devours oranges, about 20 a day, which turn his hands yellow. When he's done with one bowl, an assistant whisks away the peels and brings in another.

Arnell grew up in Sheepshead Bay, down on the southern end of Brooklyn. His father, a mechanical engineer, changed the family name from Abramovitz to Arnell. His maternal grandfather, a Jewish immigrant from Russia, was a fishmonger in the Fulton Fish Market. As a boy, Arnell sometimes went to work with him. He remembers crossing the Brooklyn Bridge into Manhattan at midnight, seeing the skyscrapers. "That bridge," he says, "was like a gateway to a fantasy land." He graduated from Brooklyn Technical High School in 1976 and was working odd jobs when he attended a lecture by the postmodernist architect Michael Graves. He introduced himself and talked his way into an internship at Graves's offices. There he met Ted Bickford, a Princeton architecture student. Soon Arnell and Bickford started collaborating on books about artists and architects. In the early 1980s Dawn Mello, then the fashion director at Bergdorf Goodman, hired them to create ads.

Their big break came from Donna Karan, who was launching her clothing line. Arnell went to the Fulton Fish Mar-ket and shot a black-and-white photograph of the Brooklyn Bridge, the view he remembered from childhood. The ad was more than a hit-it defined the brand. Later, Arnell created the famous DKNY logo with the Statue of Liberty and the Manhattan skyline. "Peter was extraordinarily instrumental in launching the company," Karan says. By 1985, the Arnell-Bickford agency was booking $4.4 million a year, and Adweek was touting the 27-year-old Arnell as a rising young star. Business rolled in: Anne Klein, Bank of America, Chanel, Condé Nast, Consolidated Edison, Ray-Ban, Rockport, Tommy Hilfiger. Arnell became known as someone with fresh ideas whose eccentricities are worth tolerating. "The first time I met him, I didn't think I could work with him," says Micky Pant, chief marketing officer at Yum Brands and former marketing boss at Reebok. "But over the years I've learned to respect his instincts."

Those instincts are on display during the afternoon I spent in Arnell's brand-new glass-wrapped office space on the 36th floor of 7 World Trade Center. There are white-leather couches, a 105-inch flat-panel screen, amazing views of Manhattan and the harbor. Arnell works at a conference table, surrounded by staffers. They watch in silence as he examines paper samples for a book he's producing. There's a meeting with a team to talk about building a train. There's a phone call with someone named Jay. Arnell puts the call on speakerphone. In case I don't recognize the voice, he stage-whispers to me, "It's Jay Leno." Afterward, he calls Ben Silverman, co-chairman of NBC Entertainment, and Rudy Giuliani, but can't get them on the phone.

Arnell has been compared to movie mogul Harvey Weinstein, meaning you could fill a book with horror stories about his cruel behavior-screaming at people, even hitting them. "He has this remarkable capacity to be both the most intoxicating character-lovable, brilliant, seductively intellectual-and then turn on a dime and be staggeringly cruel," says a former business associate, who spoke on condition of anonymity for fear of alienating Arnell. This person recalls Arnell humiliating employees by making them get down and do push-ups in front of clients. "He is unencumbered with any sense of morality. Until you experience it firsthand, it's just completely and utterly unfathomable."

In 1996 Arnell was sued by four women, former assistants who claimed he had abused and degraded them; the suit was settled out of court. But even afterward, Arnell's behavior continued to offend. A woman who worked for Arnell years later says he still delighted in bringing assistants to tears. "Everybody cries, without exception," she says. A spokesman says "the lengths of these tales are greatly exaggerated." Arnell says some employees have been with him for more than a decade, and why would they stay if he's so awful?

Advertising Age estimates Arnell's firm booked revenues of about $25 million in 2007. (They haven't worked up 2008 numbers yet.) The firm employs 170 people and bills itself not as an ad agency but as a "multi-disciplinary brand and product invention company" that "examines the space between brand assets and consumer desire" to "help brands capture and realize differentiation by exploiting a unique emotional dimension." No wonder Arnell says his leaked PepsiCo memo-with its references to Euclid and Pythagoras, and Leonardo da Vinci's Vitruvian man-makes perfect sense.

Arnell also can't understand the kerfuffle over his work for Tropicana. "Can you imagine such mishegoss over a freaking box of juice?" he says. "I can't believe that for the rest of my life I'm going to be known as Peter 'Tropicana' Arnell." He says Tropicana overreacted to complaints. "I have my own perspective on it. But it's not my brand. It's not my company. So what the hell? I got paid a lot of money, and I have 30 other projects. You move on." (Neil Campbell, president of Tropicana North America, says Tropicana will continue working with Arnell.)

Later, when we're sitting outside Arnell's office in his Jeep Commander, so Arnell can take a cigar break, he says a lot of the backbiting comes from people who are jealous of his success. "Who else is winning business in this economy? You expect this when you're in my business."

On day two Arnell meets me in a Chrysler skunk-works building outside Detroit, where engineers are working on a little battery-powered vehicle called the Peapod. Arnell has overseen development of the Peapod and even put his initials-as in Peter Eric Arnell-into the name. He says it's not a car, but rather a new category he's invented, called a "mobi." He describes its design as "a mix of Darth Vader, a bullet train, and a CitroÃ«n deux chevaux." With no air conditioning and a top speed of 25 miles per hour, the $12,500 Peapod is basically a fancy golf cart. Arnell hopes people will buy them for doing errands around town. He wants to call customers "peaple" and has designed a line of accessories: pens, flashlights, T shirts, baseball caps, shopping carts, picnic baskets, yoga bags, gardening sets. He's even designed fragrance inserts that create an aromatherapy experience while you drive. "I would argue this business could be hundreds and hundreds of millions of dollars," he says. His counterpart at the meeting, a veteran Chrysler engineer, just nods and says, "Uh huh."

We move on to Chrysler headquarters in Auburn Hills, Mich., where Arnell meets with a team from a small software company that develops programs for Apple's iPhone and iPod. The Peapod has an iPod dock in its dashboard. The software guys have created a "green meter" application that would let the iPod keep track of how much carbon you're saving by driving a Peapod rather than a regular car. The meeting quickly turns weird, however, as Arnell, chomping oranges and spitting out seeds, starts expounding on Magritte's "Ceci N'est Pas une Pipe," dadaism, Meret Oppenheim's fur teacup at the Museum of Modern Art, the way Martha Stewart examines the leaves of a flower, the logo for the 1968 Olympics in Mexico City, the style of Yves Saint Laurent dresses, wristwatches, polar bears stranded on ice floes, the Web site of Jenny Craig. The poor software guys, who've never met Arnell and didn't know what to expect, just sit there looking befuddled but trying their best to play along. "You say garden, but I say Versailles," Arnell says. "You see what I mean? What's the aspirational currency? Are you tracking me?" They nod. What else can they do? They've scored a meeting with the chief innovation officer at Chrysler, a guy who can greenlight their project. So what if they have no clue what he's talking about? It's their job to sit there and listen.

It's not mine, however. I have a plane to catch. Which is a good thing-if I stay much longer I fear that my head might explode. Either that or I'll burst out laughing. After I leave it occurs to me that the way to understand Peter Arnell is to think of everything he does as a kind of high-stakes performance art. Not just the commercials and advertisements, but everything-the meetings, the memos, the celebrity phone calls, the crazy brainstorming genius shtick. When it works, it works. Who knows why? You can study it, but you can't explain it. So Peter Arnell seduced PepsiCo into forking over millions of dollars, and gave them a memo about perimeter oscillations and the gravitational pull of a soda-pop can. Is that nuts? Probably.

But guess what? While the new Tropicana box fizzled, Pepsi says Arnell's new logo for its soda cans is working. "Our business momentum has really changed," says Burwick, PepsiCo's marketing boss. "Customers like the new design. Our bottlers like it. We're happy with the work." I keep remembering something Arnell told me when we sat down to breakfast in New York. "It's all bulls----t," he said. "A logo on a can of soda? Please. My life is bulls----t." Did he really mean that? Maybe. Or maybe, like everything else, it was all just part of the act.

Peapod Online Shopping and Delivery Service Expands to Madison, WI

2009-06-01T20:36:00.000-07:00

Residents in Badgertown will now be able to Order Groceries Online!

CHICAGO, April 23 /PRNewswire/ -- Leading Internet grocer Peapod, LLC. today announced the expansion of service to Madison, WI. Deliveries will begin on April 17th.

Residents in Madison, Sun Prairie, Middleton and Waunakee can now visit www.peapod.com to shop for fresh fruits and vegetables, seafood, meat and dairy as well as home and office needs, best-selling national brands and private label items.

Shoppers can create personal lists, read nutrition information online, sort products rapidly by price or by nutrition criteria and take advantage of personalized online coupons. Groceries are selected per customer specifications from Peapod, and can be delivered as soon as the next day after the order is placed.

"Peapod is excited to serve Madison," says Peapod President Andrew Parkinson. "As always, we will strive to provide a wide selection of well-priced, top quality, fresh products with the ease of Internet shopping and home delivery."

Peapod serves more than 300,000 customers each year and is owned by Royal Ahold, an international food retail and food service company from The Netherlands. The acquisition (which took place in 2001) has allowed Peapod to employ a more integrated bricks-and-clicks business strategy: expanding its partnerships with Ahold U.S.A. stores (Stop & Shop and Giant); leveraging the buying power of Ahold to make higher volume, lower-priced purchases; lowering distribution and transportation costs; and boosting inventory management to reduce out of stocks.

"At Peapod we try to amaze and delight every customer," says Parkinson. "We know that nobody is fresher when it comes to produce and we want to prove it. Peapod is offering a special treat for its first time customers in Madison, a free sampling of our best of the season produce!"

Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's leading Internet grocer, serving 22 U.S. markets in communities in the states of Illinois, Wisconsin, Indiana, Maryland, District of Columbia, Virginia, Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The Skokie, Illinois-based company, a wholly-owned subsidiary of Royal Ahold in The Netherlands, has achieved over 13 million deliveries since its late 1980s inception. For more information on Peapod, call 1.800.5.PEAPOD (573.2763); e-mail service@peapod.com or visit www.peapod.com

Peapod; Peapod Online Shopping and Delivery Service Expands to Madison, WI

2009-06-01T20:35:00.000-07:00

Leading Internet grocer Peapod, LLC. announced the expansion of service to Madison, WI.

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EcoSecurities and Greener World Media Partner to Make the Greener by Design Conference Carbon Neutral

2009-06-01T20:34:00.001-07:00

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a leading company in the business of sourcing, developing and trading carbon offsets from greenhouse gas abatement projects, is partnering with Greener World Media and The Global Executive to neutralize the emissions resulting from their forthcoming Greener by Design 2009 conference.

This year's Greener by Design conference is aptly titled 'Greener Products for Leaner Times'. Green innovation isn't about creating premium products for upscale audiences, it's about cutting costs, improving efficiency, improving quality, reducing risk and retaining customers. Keynote speakers include;

- William McDonough - the renowned designer and creator of the

Cradle-to-Cradle product certification system

- David de Rothschild - the banking heir who plans to sail from San

Francisco to Sydney in a 60-foot vessel constructed entirely of

recycled materials

- Peter Arnell - the acclaimed designer and brand architect whose newest

creation, the Peapod automobile, recently went on sale by Chrysler

In addition other featured speakers include representatives from well known brands such as Microsoft Corp, Wal-Mart, Hewlett Packard and Steelcase Inc. The innovative conference also features hands-on sessions, such as the experiential "Innovation Flashes" by the global innovation consultant Strategic Inventive Thinking; and the consultative "Green Guru" sessions, during which participants meet in small groups to discuss design challenges and solutions.

EcoSecurities is the official carbon offset provider for Greener by Design 2009 and as such will calculate the emissions which have occurred as a result of the conference and retire on behalf of Greener World Media the equivalent number of carbon offsets (verified to the Voluntary Carbon Standard and California Climate Action Registry) to effectively neutralize the carbon emissions.

"Ecosecurities' innovative solutions to carbon offsets make it the perfect complement for our conference on product design and innovation," says Joel Makower, Executive Editor of Greener World Media and host of the conference. "We're pleased to partner with them and to extend their brand and products to our audience of business executives."

Steve Gutmann, Senior Commercialization Manager, EcoSecurities states "It is great to be recognized as the official carbon offset provider for such a highly regarded conference as Greener by Design. We look forward to working with Greener World Media to ensure that the environmental impact from this event is as minimal as possible."

For more information about the conference visit http://www.GreenerbyDesign.com.

Notes to Editors:

About EcoSecurities:

EcoSecurities has spent the last 11 years focusing on climate change mitigation activities and is now one of the world's leading organizations in the business of sourcing, developing and trading emission reductions. EcoSecurities' emission reduction portfolio is one of the largest in the industry covering a wide range of emission reduction standards (Gold Standard, CDM, VCS etc), technology types and geographical locations. In addition, EcoSecurities provides clients with carbon management services, helping them to understand and deal with an increasingly carbon constrained world.

EcoSecurities has unrivalled climate change experience and has been recognized for a number of industry milestones including:

- The first project developer to become a member of the World

Business Council for Sustainable Development

- Development of the first CDM project registered under the Kyoto

protocol, NovaGerar Landfill Project in Brazil in 2004

- Structuring of the CDM component of the first project to receive

CERs in the world, La Esperanza hydro project in Honduras in 2005

- Received Environmental Finance' award for 'Best CDM/JI Project

Developer 2008' for the second year in a row alongside the award for

'Best Voluntary Market Project Developer'

- In 2007 the Group was ranked number 22 in CNBC European Business

Magazine's 'Top 100 Low Carbon Pioneers'

- Recognised by Environmental Data Services as one of the top 30

international carbon offset providers

EcoSecurities Group plc is listed on the London Stock Exchange AIM (ticker ECO). Additional information is available at http://www.EcoSecurities.com.

About Greener World Media:

Greener World Media, the leading media and information services company focused exclusively on the greening of mainstream business. Greener World Media websites include GreenBiz.com, GreenerBuildings.com, ClimateBiz, GreenerComputing.com, and GreenerDesign.com. Greener World Media also produces the annual State of Green Business report and other research, as well as Greener By Design and other conferences.

About The Global Executive:

The Global Executive, founded in 1998 and a WBENC-certified woman-owned business, is a single source, comprehensive, B2B and B2C conference and event logistics, management and marketing company. A recognized leader in the events management industry, The Global Executive offers custom event solutions to over 500 global events annually with innovative creation and execution of unique events supported by their award-winning suite of proprietary technology, eTouches(R), which address the critical issues facing the event planning

BRIEF: Eight Sendik's stores will offer online ordering

2009-06-01T20:34:00.000-07:00

Sendik's Food Markets will launch an online ordering service this year, co-owner Ted Balistreri said Wednesday.

The chain of eight Sendik's stores will put its entire inventory online but will not offer delivery, Balistreri said in an interview after a speech to the Milwaukee Jewish Federation.

The Sendik's service will be the second of its kind in the area in the past decade. In 2001, Pick 'n Save offered an online order service that required shoppers to pick up orders curbside at the stores. Pick 'n Save dropped the program a year later after it was not well received by customers.

"Our approach will be completely different," Balistreri said. The Balistreri family operates stores in Whitefish Bay, Mequon, Grafton, Wauwatosa, Elm Grove, Franklin, Greenfield and Germantown.

Peapod, a national online grocer, delivers orders in the Milwaukee area and southeastern Wisconsin from a distribution center in northern Illinois.

BRIEF: Eight Sendik's stores will offer online ordering

2009-06-01T20:33:00.000-07:00

May 14--Sendik's Food Markets will launch an online ordering service this year, co-owner Ted Balistreri said Wednesday.

The chain of eight Sendik's stores will put its entire inventory online but will not offer delivery, Balistreri said in an interview after a speech to the Milwaukee Jewish Federation.

"Our approach will be completely different," Balistreri said. The Balistreri family operates stores in Whitefish Bay, Mequon, Grafton, Wauwatosa, Elm Grove, Franklin, Greenfield and Germantown.

Peapod, a national online grocer, delivers orders in the Milwaukee area and southeastern Wisconsin from a distribution center in northern Illinois.

Peapod Introduces Healthy Prepared Meals From Noted Chicago Chef Michael Foley

2009-06-01T20:32:00.000-07:00

SKOKIE, Ill., June 2 /PRNewswire/ -- As consumers are trying to dine in and are looking to save time, money and, often, calories when they do, Peapod introduces a collection of six ready-to-heat, healthy prepared meals by celebrated Chicago chef Michael Foley. The restaurant-caliber nutritious fare is exclusive to Peapod and are available for delivery in the Chicago market under the web grocer's Chef Express Smart Selections brand.

"Consumers are cutting back on visits to restaurants, but many simply don't have the time or energy to cook at home," says Peapod's Tony Stallone. "This new line of prepared meals from Chef Michael Foley allows our customers to enjoy the cost-savings and healthy aspects of eating at home but maintain the convenience and flavor of dining out at the same time."

The Peapod line of Chef Express Smart Selections prepared meals by Michael Foley includes the following varieties:

-- Sesame-crusted salmon with citrus mashed potatoes

-- Pulled pork enchiladas

-- Chicken breast with home-style bread dumplings

-- Whole wheat linguini with butternut squash, pecorino and sage

-- Szechuan beef and vegetable stir fry

-- Hearty country turkey meatloaf

** The prices range from $9.99 - $11.99 per meal and serves 2-3**

"The meals I developed for Peapod are based on my 'New Architecture of Food' philosophy, where food, flavor, nutrition and culture all come together," says Michael Foley, who was named "Top American Chef" by Food & Wine magazine. "Each of my Chef Express Smart Selections meals balances proteins with complex carbohydrates and combines a touch of olive oil with lots of herbs and spices to fill a need for customers whose lifestyles demand convenience, fresh flavors and smart nutrition."

About Michael Foley. For 25 years, Michael Foley served as executive chef and proprietor of the nationally recognized Printer's Row restaurant in Chicago. He was named among Food & Wine magazine's "Top American Chefs" and was the original recipient of Cook's magazine's "Best American Chef" award. Today, Foley consults and performs product development work for food companies like Starbucks, Kraft and Kashi, and also operates a culinary and educational studio in Chicago's West Loop neighborhood called Vegetable Alchemy.

About Peapod. Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's leading Internet grocer, serving 22 U.S. markets in communities in the states of Illinois, Wisconsin, Indiana, Maryland, District of Columbia, Virginia, Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The Skokie, Illinois-based company, a wholly-owned subsidiary of Royal Ahold in The Netherlands, has achieved over 14 million deliveries since its late 1980s inception. For more information on Peapod

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Peapod; Peapod Introduces Healthy Prepared Meals From Noted Chicago Chef Michael Foley

2009-06-01T20:30:00.000-07:00

2009 JUN 16 -- As consumers are trying to dine in and are looking to save time, money and, often, calories when they do, Peapod introduces a collection of six ready-to-heat, healthy prepared meals by celebrated Chicago chef Michael Foley. The restaurant-caliber nutritious fare is exclusive to Peapod and are available for delivery in the Chicago market under the web grocer's Chef Express Smart Selections brand (see also Peapod).